5 Big Beauty Trends For 2018



A ton of beauty guru and big brand collabs, the iconic Korean skincare, Pat McGrath’s own brand launching, apps that help you find your perfect foundation – 2017 was a big year for the beauty world. From the fresh, vivid magic of Rihanna’s Fenty Beauty that amazed the world by launching with 40 different shades of foundation straight away, to indie companies like Beauty Bakerie changing the game for women of colour, we’ve had a very good year that supported inclusivity and sought to bring glam to all makeup and skincare enthusiasts.
And you know what’s really great? 2018 promises to be even better. We’ll get even more incredible products and brands, so we’re excited to talk about some of the biggest trends that are just waiting to happen, and that we can’t wait to see.

ES: Centenares de colaboraciones entre marcas y beauty gurus, la icónica skincare coreana, Pat McGrath y el lanzamiento de su nueva marca, apps que nos ayudan a encontrar la base perfecta - el 2017 ha sido un gran año para el mundo de la belleza. Desde la fresca y vivaz magia de Fenty Beauty by Rihanna que sorprendió al mundo con 40 tonos de maquillaje, hasta las compañías indies como Beauty Bakerie que cambiaron el juego para las mujeres de color, hemos tenido unos maravillosos doce meses que apoyaron la inclusión y buscaron traer glamour a todos los amantes del maquillaje y los entusiastas del cuidado de la piel. 
¿Y saben qué? El 2018 promete ser aún mejor. Tendremos más productos y marcas increíbles, así que estamos emocionados de compartir algunas de las tendencias que nos están esperando y que no podemos dejar de ver. 



Clean and Eco-Friendly Products

With so many indie brands going vegan, cruelty-free, organic, and vowing to use only clean, safe and eco-friendly ingredients, big companies are now under more pressure than ever before to change their ways. Rather than just slapping the vague “natural” label on their products, it’s now all about making sure that they don’t contain any harmful ingredients like parabens, SLS, or silicones.
It’s not about whether something came from nature (most ingredients do, they are just chemically processed in some way), it’s about methods used to create them in the lab and how they affect our bodies and the environment. Conscientious brands that care about the impact they are making are now more and more welcome.

ES: Con tantas marcas indies convirtiéndose en veganas, cruelty-free, orgánicas e incitando a usar ingredientes limpios, seguros y eco-friendly, las grandes compañías están bajo más presión que nunca para cambiar sus modos. En lugar de solo poner la etiqueta "natural" en sus productos, ahora se trata de asegurarse que no tengan ningún ingrediente dañino como parabenos, SLS o siliconas. 
No so trata sólo de si los mismo provienen de la naturaleza (ya que la mayoría lo hace pero están químicamente procesados de alguna forma), es acerca de los métodos usados para crear estos productos en el laboratorio y cómo afectan a nuestros cuerpos y al medioambiente. Las empresas que son conscientes de este impacto son cada vez más bienvenidas. 

J-beauty and Masks Galore

Thanks to Korean beauty, masks of all kinds are now more popular than ever, but they’re no longer just facial masks. Elbow and knee patches, chest masks, under-eye masks, hand masks, even breast masks! We’re loving the fun trend, especially since it offers target solutions for certain areas. We don’t know about you, but our elbows are always dry no matter what kind of lotion we use. Korean beauty itself is still pretty big, and promises to keep growing – the Westerners are simply in love with the cute packaging, genuinely effective and high-quality products.

ES: Gracias a la Korean Beauty, las máscaras son más populares que nunca, y no solo las faciales. Hay parches para codos, rodillas, para debajo de los ojos, el pecho y las manos. A nosotras nos encanta esta tendencias, especialmente porque ofrece soluciones para distintas áreas. No sabemos si a ustedes les pasa, pero en general los codos están siempre resecos, no importa qué crema utilicemos. La Korean Beauty en sí, es bastante grande, y promete seguir creciendo - a los occidentales nos encantan los productos efectivos y de calidad.  

Customizable Beauty Products

We’re seeing a huge rise of creativity and desire for the uniqueness of style, and people are no longer following trends just to show that they read fashion and beauty magazines. We’re taking trends and making them more personal, and hence the rise of customizable beauty products that women are embracing everywhere.

What’s sexier than having your own signature scent, or creating a lipstick that suits your complexion perfectly? What’s more unique than having your own custom nail polish, with your favourite motto gracing the bottle? It’s a celebration of individuality, it’s pride in our own beauty and quirkiness.

ES: Estamos viendo un gran ascenso de creatividad y deseo de un estilo único, y la gente ya no sigue las tendencias solamente para mostrar que lee revistas de moda y belleza. Las estamos tomando y haciéndolas más personales, lo cual aumenta el consumo de productos personalizados.
¿Y qué es más sexy que tener tu propia fragancia o crear un labial que se ajuste perfectamente a tu tez? ¿Qué es más exclusivo que tener tu propio esmalte con tu lema preferido adornando el envase? Es una celebración de la individualidad, es el orgullo de nuestra propia belleza y extravagancia.

Active Beauty

With the rise of the athleisure movement, most women are seeking ways to stay active during the day, but most of them are unsure how to handle their makeup and skincare game during the sweaty hours. If you come to the gym straight from work, how do you prevent your mascara from smudging, and your foundation from clogging your pores?
A bunch of brands like E.l.f and Clinique now include an active range and seek to solve fitness-specific issues such as redness and irritation due to excess sweat. Skincare and makeup aimed at ladies who love to work out make us very happy, especially since it encourages even the daintiest diva to get up on the treadmill, knowing she will look fabulous.

ES: Con el auge del fitness, muchas mujeres buscan modos de estar activas durante el día, pero la mayoría de ellas no están seguras sobre cómo hacer con la piel y su maquillaje durante las horas de actividad. Si vas al gym al salir del trabajo ¿cómo previenes que tu máscara se corra y tu base no te tape los poros? 
Marcas como E.l.f y Clinique ahora incluyen líneas especiales para tratar problemas específicos como la irritación y la rojez debido al exceso de sudor. Esta clase de skincare y makeup alienta a las mujeres a estar activas y a no tenerse que preocupar por cómo lucen. 

Anti-aging Makeup

Warpaint that cares for your skin through the day? Sign us up! Wrinkle-blurring, face-lifting, and chock-full of SPF, makeup will now serve to protect and care for the skin. Choose your foundation wisely, ladies – that luminosity and radiance might be within your reach with a product such as the No7 Lift & Luminate serum foundation.


So, there you have it - better ingredients, better range of colours, and better benefits from all our beauty products. Are you excited to try them out?

ES: ¿Una base que cuide tu piel durante el día? ¡Sí, por favor! Maquillaje anti-arrugas, face-lifting y con SPF. Elije tu preferida con ciudado - la luminosidad de tu rostro puede estar al alcance de tu mano (prueba la Nº7 Lift & Luminate serum foundation).

Y ahí lo tienen - mejores ingredientes, más variedad de colores y muchos beneficios ¿Están listas para probar estos productos? 

Guest writer Amy Mia Goldsmith 

8 comments:

  1. Such an interesting post, excited for these new beauty trends!
    x Rubi
    Pose & Repeat

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  2. We are a generation of health and well being. This focus is now present in our choices of makeup and skin care. Educating ourselves for better overall health is important. Overall we are what we put into our skin and our bodies. Very informative post.:)

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  3. Very pretty looking pieces. Love browsing makeup��

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  4. My goodness; this was such a thoughtful, well-observed and well-written piece! Not at all what I expected from a beauty trends review. Now I can hardly wait to find my signature scent!

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  5. I'm all about Korean beauty ! as you said the packaging is always on point, and the products never disappoint me ��

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  6. My sister-in-law is very concerned about beauty products that actually do good in the world and for our bodies--themselves embodying facets of beauty beyond just consumerism or adherence to an unreasonable standard to be appealing to others. She raised my awareness on some of this stuff, but I love how you put the trend here. It really is more about how to be a part of the natural world and be more active in it. It's about individuality and self-expression not living up to others expectations. Thank you--and though I can't read Spanish, I do like that you included it here. Very cool.

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